Alternative Sweetener Market: Value Chain, Dynamics and Key Players 2015 – 2021

The global alternative sweetener market is expected to witness steady growth during the forecast period. Increasing demand for healthier low-calorie food products is one of the major factors boosting the demand for alternative sweeteners globally. Manufacturers aim to launch other sugar substitutes due to rising health consciousness among consumers. In addition, rising prices of sugar helps to boost the growth of the alternative sweetener market gradually.

A recent study reveals that low-calorie sweeteners do not increase the risk of cancer. Natural alternative sweeteners are useful in managing calorie count, cutting down on carbohydrates, and improving overall health. Growing obesity rate, increasing diabetic population, and other health problems are fueling the demand for low-calorie sugar-free products.

Furthermore, overconsumption of diet sodas and colas that contain sucralose, aspartame, or saccharin may cause health problems such as diabetes, obesity, and heart diseases. People consuming diet sodas may suffer from the risk of metabolic syndrome and cardiovascular disease. Artificial sweeteners are increasingly preferred over table sugar among health-conscious consumers, as they virtually contain no calories. 

In terms of product type, the market is segmented into high fructose syrup (HFS), high intensity sweetener (HIS), and low intensity sweetener (LIS). In terms of applications, alternative sweeteners are broadly divided into beverages such as diet-carbonated soft drinks, ready-to-drink tea and coffee, juices; and food products such as confectionaries, tabletop sweeteners, chewing gum, chocolate, bakery products, and dairy products. In addition, alternative sweeteners are used in personal care products such as toothpaste, mouthwash, and glycerin as well as in pharmaceutical products. High intensity sweetener is the most popular form of sweetener among consumers, followed by high fructose syrup. Low intensity sweeteners and polyols are gradually replacing high intensity sweeteners and high fructose syrup in the global food and beverage segment.

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The report also includes drivers, restraints and opportunities (DROs) of the alternative sweetener market. The study highlights current market trends and provides the forecast from 2015 to 2021. We have also covered the current market scenario for alternative sweeteners and highlighted its future trends that are likely to affect the demand for alternative sweeteners.

By geography, the market has been segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). The present market size and forecast until 2021 are covered in the report. North America held the largest market share of the alternative sweetener market in 2014. Market growth of this region is due to increasing problem of obesity and other health issues such as cardiovascular diseases and diabetes. Therefore, food and beverage manufacturers are focusing on producing low calorie, sugar free products to meet the consumers need in North America. Apart from this, rising obesity rate causes the declining of soft drinks consumption in North America and Europe and that implies the fall in usage of high intensity sweetener in these regions. Owing to this, the demand for artificial sweetener is decreasing in these regions and a significant shift in preferences and behavior from carbonated soft drinks was seen in Europe and North America. Asia Pacific held the second largest share in 2014 followed by Europe and RoW of the global alternative sweetener market.

The report also analyzes different factors influencing and inhibiting the growth of the alternative sweetener market. The market attractiveness analysis provided in the report highlights key investing areas in this industry. The report will help alternative sweetener manufacturers, suppliers, and distributors understand the present and future trends in this market and formulate their business strategies accordingly.

Key players in the alternative sweetener market include Tate & Lyle Plc, Cargill, Incorporated, Ajinomoto Co., Inc., Archer-Daniels-Midland Company, Ingredion Incorporated, Roquette Frères S.A., and The NutraSweet Company.

The scope of the study presents a comprehensive evaluation of the stakeholder strategies and winning imperatives for them by segmenting the alternative sweetener market as below:

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Global alternative sweetener market has been segmented as follows:

Global alternative sweetener market, by product type High Fructose Syrup (HFS) High Intensity Sweetener (HIS)  Low Intensity Sweetener (LIS)

Global alternative sweetener market, by application Food Beverages Others (including pharmaceuticals and personal care etc) 

 In addition, the report provides cross-sectional analysis of all the above segments with respect to the following geographies:

Global alternative sweetener, by geography North America U.S. Canada Rest of North America

Europe Germany U.K. France Italy Rest of Europe

Asia-Pacific China Japan India Australia Rest of Europe

Rest of the World (RoW) Latin America Middle East  Other countries in RoW

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